What some space was set aside in battery backed RAM for additional downloadable content, say extra levels and stuff. Then you could make your players download the extra material by for example pointing a Zapper at a youtube-video just flickering white for 1s and black for 0s with some kind of sync signal at the beginning of the video.
OK, sure - 1KB of data would make you point the zapper at the screen for 4 minutes at 30fps, but it would be a fun experiment. Plus it would be a really seizure inducing video
I am not a big fan of DLC in modern games, but it would be cool to let other people make puzzles for a puzzle game or levels for other types of games. User created stuff can often be as good as the original content. You could easily ship a level editor and have it generate a video file to upload.
I haven't figured out any other good ways to get the data from the internet into a NES cart using stuff people usually have at home. Perhaps the mic on the Famicom would work.
What do you think? Am I crazy? Would this type of thing even work?